The Blowhard
01-14-2002, 06:22 AM
SEOUL (Reuters) - A South Korean brewer has come up with an alternative way for people to enjoy their favorite tipple -- ''chewable liquor.''
Kooksoondang Brewery Co. said Friday it had developed a gelatin form of its popular Paeksaejoo rice wine, a mild version of South Korea's fiery soju liquor.
``We were looking for new ways to consume traditional liquor,'' a company spokesman told Reuters.
``But so far, we don't have concrete plans to market the product and consumer surveys are under study,'' he said.
South Korea and Japan are co-hosting this year's soccer World Cup in May. The company said it planned to take a decision on the new product before the end of January.
"It takes good taste to truly appreciate bad taste"-John Waters
Kooksoondang Brewery Co. said Friday it had developed a gelatin form of its popular Paeksaejoo rice wine, a mild version of South Korea's fiery soju liquor.
``We were looking for new ways to consume traditional liquor,'' a company spokesman told Reuters.
``But so far, we don't have concrete plans to market the product and consumer surveys are under study,'' he said.
South Korea and Japan are co-hosting this year's soccer World Cup in May. The company said it planned to take a decision on the new product before the end of January.
"It takes good taste to truly appreciate bad taste"-John Waters