Judge Smails
10-04-2007, 07:07 PM
Say good-bye to The Continental Airlines Arena (http://www.bloomberg.com/apps/news?pid=20601079&sid=aKsR7.HaxBj0&refer=home)
http://adage.com/images/bin/image/photo/izodcenter100407.jpg
The state's Sports and Exposition Authority today awarded a $1.4 million-a-year contract for arena naming rights to Izod, a unit of Phillips-Van Heusen Corp. Izod beat two other clothing companies, Iconix Brand Group Inc.'s Rocawear and Fort Lee, New Jersey-based Southpole.
How many sports broadcasters do you think will be making lame "aligator in the Jersey swamp" jokes during every broadcast? That's assuming there will be sports broadcasts, now that the Devils are gone and the Nets will be leaving. I assume the NCAA might still continue there.
http://adage.com/images/bin/image/photo/izodcenter100407.jpg
The state's Sports and Exposition Authority today awarded a $1.4 million-a-year contract for arena naming rights to Izod, a unit of Phillips-Van Heusen Corp. Izod beat two other clothing companies, Iconix Brand Group Inc.'s Rocawear and Fort Lee, New Jersey-based Southpole.
How many sports broadcasters do you think will be making lame "aligator in the Jersey swamp" jokes during every broadcast? That's assuming there will be sports broadcasts, now that the Devils are gone and the Nets will be leaving. I assume the NCAA might still continue there.