<p>i found the article you might have been looking for:</p><p><a name="dc metro premieres animated ads"></a><a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/04/04/AR2006040401183.html?sub=AR">dc
metro premieres animated ads</a> </p><p>gotta do the stupid email sign up to read it though, they're annoying like that.</p><p>paraphrased for those who dont wanna:</p><p> "<font size="2">Wednesday, April 5, 2006; Page B03</font></p>*><p>Red
Line riders might have noticed something unusual if they looked out
their train windows yesterday while passing through downtown
Washington: Projected on the tunnel walls were mini-motion pictures
showing a man being pulled by a team of sled dogs, followed moments
later by a red carpet rolling out to a new luxury car.</p><p>The tunnel
advertisements that Metro debuted yesterday are part of the transit
agency's efforts to boost revenue from sources other than passengers.
The first two advertisers are the Travel Channel, part of Silver
Spring-based Discovery Networks, and Ford Motor Co., which is promoting
its new Lincoln Zephyr luxury car....</p><p>The tunnel ads -- a part of Metro's revenue-producing program that
includes ads on ATMs in stations and rail cars and buses wrapped
completely in advertisements -- are expected to generate about $100,000
for the fiscal year that ends in June, and $700,000 next year, Metro
officials said.</p><p>The Travel Channel advertisement will run for a
month; the Lincoln Zephyr ad will run for two months. An ad for Lexus
is scheduled to begin next month. Metro officials are also considering
installing tunnel ads on opposite sides of the tunnel and along other
lines by later this summer. Crews worked for the past several weeks --
late at night, single-tracking trains -- putting up the technology that
displays the ads.</p><p>The technology, developed by Submedia LLC, uses
a long, thin light box mounted 600 feet inside each tunnel. Inside the
light box are computer-generated images. Tiny slits on the outside of
the light boxes turn the images into animated motion pictures, Submedia
officials said.</p><p>Three other transit systems -- MARTA in Atlanta,
the PATH commuter train in New York and New Jersey and CTA in Chicago
-- have also used tunnel ads, officials said."</p><p> </p><p> </p><p> </p><p> </p>
<span class=post_edited>This message was edited by suggums on 4-19-06 @ 7:50 PM</span>