Fallon
11-13-2002, 09:48 AM
"WWE SmackDown! Shut Your Mouth" Ships For PlayStation 2
Next Installment in SmackDown! Series Backed By Multi-Million Dollar Marketing Campaign
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 13, 2002--THQrInc. (Nasdaq: THQI - News) and JAKKS Pacific, Inc. (Nasdaq: JAKK - News) today announced the North American release of their newest World Wrestling Entertainment(TM)(NYSE: WWE - News) licensed video game, "WWE SmackDown! Shut Your Mouth" for the PlayStationr2 computer entertainment system. Created exclusively for PlayStation 2 by Yuke's Co., Ltd. of Japan, "WWE SmackDown! Shut Your Mouth" is the next installment in one of the most successful videogame franchises of all time. World Wrestling Entertainment licensed videogames have sold more than $300 million in the U.S. since 1999. "WWE SmackDown! Shut Your Mouth" is now available at major retail outlets nationwide.
"'WWE SmackDown! Shut Your Mouth' is the definitive wrestling title for PlayStation 2, loaded with thousands of moves, the most in-depth story mode ever, authentic entrances and new Superstars like The Next Big Thing, Brock Lesner(TM), Booker T(TM) and the legendary Hollywood Hulk Hogan(TM)," said Phillip Holt, vice president, product development, THQ. "'WWE SmackDown! Shut Your Mouth' is one of the most highly anticipated PlayStation 2 games this holiday season."
"The `WWE SmackDown!' titles for PlayStation and PlayStation 2 have been top sellers for WWE, JAKKS and THQ, and we expect `WWE SmackDown! Shut Your Mouth' to be no exception," said Nelo Lucich, Director of Interactive, JAKKS Pacific. "We're thrilled to add the title to our roster of hot toys for the 2002 holiday season."
Marketing highlights for "WWE SmackDown! Shut Your Mouth" include:
<li>National television campaign on FOX, UPN, NBC, TNN, MTV, FX, G4, WB, TBS, E!, Comedy Central and other major networks
<li>Print campaign across major videogame and World Wrestling Entertainment publications
<li>Exclusive Fleer trading card gift with purchase program at KBtoys
<li>Exclusive WWE Diva poster gift with purchase at Circuit City
<li>National point of purchase program including posters, oversized boxes, banners, floor graphics, and in-store commercials at game retailers
<li>Coverage on WWE.com (www.wwe.com), as well as the official "WWE SmackDown! Shut Your Mouth" web site, hosted by THQ.com
<li>Considered one of the top ten most wanted video games for the 2002 holiday selling season according to a recent survey of top retailers conducted at PlayDate 2002
<li>Number two most requested game on GameSpot.com for any platform
<li>Number five most requested game for the month of November on IGN.com
About "WWE SmackDown! Shut Your Mouth"
"WWE SmackDown! Shut Your Mouth" boasts the most robust and in-depth Season mode ever with an all-new draft feature that allows players to choose from more than 55 WWE Superstars including Booker T, Rob Van Dam(TM) and Hollywood Hulk Hogan. The Season mode also includes multiple character paths that follow the most exciting events from the last year of WWE programming. Seventeen photo-realistic backstage environments allow gamers to take the action backstage in areas that are full of interactive weapons and destructible items. "WWE SmackDown! Shut Your Mouth" features an enhanced multiplayer option that utilizes two multi-tap controllers allowing six players in the ring at once. The Create-A-Superstar mode in "WWE SmackDown! Shut Your Mouth" is the deepest yet, with a brand new morphing system that gives gamers the ability to freelance facial features, life-like tattoo/lettering and customizable animations as well as specific stances.
For more information about the THQ/JAKKS Pacific World Wrestling Entertainment videogame franchise including "WWE SmackDown! Shut Your Mouth" for the PlayStation 2 computer entertainment system and the rest of THQ's 2002 holiday line-up, visit www.thq.com.
http://biz.yahoo.com/bw/021113/130272_1.html
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Next Installment in SmackDown! Series Backed By Multi-Million Dollar Marketing Campaign
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Nov. 13, 2002--THQrInc. (Nasdaq: THQI - News) and JAKKS Pacific, Inc. (Nasdaq: JAKK - News) today announced the North American release of their newest World Wrestling Entertainment(TM)(NYSE: WWE - News) licensed video game, "WWE SmackDown! Shut Your Mouth" for the PlayStationr2 computer entertainment system. Created exclusively for PlayStation 2 by Yuke's Co., Ltd. of Japan, "WWE SmackDown! Shut Your Mouth" is the next installment in one of the most successful videogame franchises of all time. World Wrestling Entertainment licensed videogames have sold more than $300 million in the U.S. since 1999. "WWE SmackDown! Shut Your Mouth" is now available at major retail outlets nationwide.
"'WWE SmackDown! Shut Your Mouth' is the definitive wrestling title for PlayStation 2, loaded with thousands of moves, the most in-depth story mode ever, authentic entrances and new Superstars like The Next Big Thing, Brock Lesner(TM), Booker T(TM) and the legendary Hollywood Hulk Hogan(TM)," said Phillip Holt, vice president, product development, THQ. "'WWE SmackDown! Shut Your Mouth' is one of the most highly anticipated PlayStation 2 games this holiday season."
"The `WWE SmackDown!' titles for PlayStation and PlayStation 2 have been top sellers for WWE, JAKKS and THQ, and we expect `WWE SmackDown! Shut Your Mouth' to be no exception," said Nelo Lucich, Director of Interactive, JAKKS Pacific. "We're thrilled to add the title to our roster of hot toys for the 2002 holiday season."
Marketing highlights for "WWE SmackDown! Shut Your Mouth" include:
<li>National television campaign on FOX, UPN, NBC, TNN, MTV, FX, G4, WB, TBS, E!, Comedy Central and other major networks
<li>Print campaign across major videogame and World Wrestling Entertainment publications
<li>Exclusive Fleer trading card gift with purchase program at KBtoys
<li>Exclusive WWE Diva poster gift with purchase at Circuit City
<li>National point of purchase program including posters, oversized boxes, banners, floor graphics, and in-store commercials at game retailers
<li>Coverage on WWE.com (www.wwe.com), as well as the official "WWE SmackDown! Shut Your Mouth" web site, hosted by THQ.com
<li>Considered one of the top ten most wanted video games for the 2002 holiday selling season according to a recent survey of top retailers conducted at PlayDate 2002
<li>Number two most requested game on GameSpot.com for any platform
<li>Number five most requested game for the month of November on IGN.com
About "WWE SmackDown! Shut Your Mouth"
"WWE SmackDown! Shut Your Mouth" boasts the most robust and in-depth Season mode ever with an all-new draft feature that allows players to choose from more than 55 WWE Superstars including Booker T, Rob Van Dam(TM) and Hollywood Hulk Hogan. The Season mode also includes multiple character paths that follow the most exciting events from the last year of WWE programming. Seventeen photo-realistic backstage environments allow gamers to take the action backstage in areas that are full of interactive weapons and destructible items. "WWE SmackDown! Shut Your Mouth" features an enhanced multiplayer option that utilizes two multi-tap controllers allowing six players in the ring at once. The Create-A-Superstar mode in "WWE SmackDown! Shut Your Mouth" is the deepest yet, with a brand new morphing system that gives gamers the ability to freelance facial features, life-like tattoo/lettering and customizable animations as well as specific stances.
For more information about the THQ/JAKKS Pacific World Wrestling Entertainment videogame franchise including "WWE SmackDown! Shut Your Mouth" for the PlayStation 2 computer entertainment system and the rest of THQ's 2002 holiday line-up, visit www.thq.com.
http://biz.yahoo.com/bw/021113/130272_1.html
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